REKS – a Revolutionary Sunglass

Founded in 2015, REKS™ is a revolutionary sunglass brand combining the highest quality shatter-resistant polycarbonate lenses with stylish, unbreakable frames all at affordable prices.

REKS™ has a mission: to impact the sunglass market, known for artificially high prices, by offering consumers high quality, unbreakable, stylish sunglasses complete with high-end lenses for $30-$60.

wraparound-black-goldmirror_angleREKS™ sunglasses are available in six iconic frame styles with three lens options offered in a multitude of stylish colors including classic and mirror finishes. The six iconic frame styles come in a broad array of colors and finishes including matte, gloss and Soft Touch™. REKS™ provides a range of stylish options that go from slopes to fairways to city streets with ease.

All REKS™ lenses are made of lightweight impact resistant polycarbonate which is up to 10 times more impact resistant than glass or plastic lenses. This polycarbonate lens material was the obvious choice to couple with REKS™ durable frames. To improve lens quality and performance, all REKS™ lenses are treated with anti-scratch, hydrophobic and anti-reflective coatings that provide superior optical quality and unsurpassed visual comfort. REKS™ lenses provide 100% UV 400 protection from the sun’s UVA, UVB and UVC rays.
REKS™ offers three proprietary lens categories:

Solux™ – These polycarbonate shatter-resistant lenses are up to 10 times more impact resistant than plastic or glass lenses and includes anti-scratch, hydrophobic and anti-reflective coatings. Available in eight fashion forward shades including smoke, brown and green as well as mirrored red, blue, green, purple and gold, this 100% UV 400 protection lens is perfect for situations where polarization is not desirable. (The Solux™ lens is available in two frame styles in an array of colors with an MSRP of $30.00)

Lumolux™ – These polarized lenses reduce irritating reflections and eliminate glare caused by light reflected from water, road, sand or snow, absorbing 100% UV 400 light rays and eliminating 99% of glare. Available in smoke, brown and amber, red and blue and mirrored gold and silver, the Lumolux™ lens family provides full coverage and guarantees that while wearing REKS™ polarized eyewear, athletes, drivers and outdoor enthusiasts are protected from 99% of glare as a result of polarized film embedded into the lens. Additionally, REKS™ Lumolux™ has anti-scratch and hydrophobic coatings on the front of the lens and an anti-reflective coating on the back of the lens to further eliminate glare. (The Lumolux™ lens is available in four frame styles with a broad assortment of frame colors all with an MSRP of $50.00)

Chromalux™ – This 100% UV 400 protection photochromic lens darkens outdoors and lightens indoors, continuously adjusting to changing light conditions, creating the perfect transitioning tint for any lighting situation. Our Chromalux™ lens is available in smoke, brown and amber and has a visible light transmission range between 16%-48% providing a range between true sunglass and a light tint. (The Chromalux™ lens is available in two frame styles in a choice of colors with an MSRP of $60.00)

· REKS™ frames are unique and unbreakable. They are made with reinforced hinges and bendable, lightweight materials for long-lasting comfort and care. REKS™ frames were specifically made to maximize performance and endurance with a stylish attitude.

REKS™ offers six iconic frame styles:

The Round
REKS™ takes style and performance full circle. Popularized by rock stars in the 60s, REKS Round sunglasses are distinctive, stylish and unbreakable. Designed to cradle the nose and provide supreme comfort, these classic glasses look as good as they feel. Paired with the Lumolux™ lens.

Breaking the mold since the 1950s, this iconic design was one of the first frames to stray from the norm of metal eyewear. The Seafarer is the new take on the original that Jack Nicholson had made a classic. This style provides supreme comfort under your motorcycle helmet or with other headgear. Paired with either the Chromalux™ or Lumolux™ lens.

REKS™ Blade frame offers tough endurance for the athlete who hasn’t got time to stop. This edgy half-frame design, equipped with eight base curve lenses, is made specifically to increase performance in any conditions while still providing plenty of sharp shooter panache. This sporty frame gives the wearer panoramic perspective without a bottom frame edge to interrupt downward viewing. Favored by golfers, runners, rock climbers and cyclists in particular. Paired with the Lumolux™ lens.

Wrap Around
These head-hugging wrap around glasses provide the perfect curve for the slopes, fairways or beach. REKS™ has taken the wrap around style and made it unbreakable. You don’t need to be born in the 80s to understand why these frames have endured. Paired with an 8-base curve Lumolux™ or Chromalux™ lens .

Don’t worry about losing your cool on the golf course, hanging ten or just strolling the beach, REKS™ Sport frames can withstand the most intense pressure, even when you can’t. Made with dynamic curves to insure maximum performance and a super comfortable fit around the nose, these frames can withstand it all. Paired with the Solux™ lens.

The Aviator
An iconic design created for U.S. aviators, REKS™ has taken this timeless classic frame and given it new age style. This frame is ideally suited to pilots, skydivers and anyone looking for the ideal combination of intense style and sportiness. Paired with the Solux™ lens.

Founded in 2015, REKS™ is a performance and fashion sunglass brand that emphasizes high quality polycarbonate lenses with iconic, classic frames in a range of colors and finishes. With in-house designed unbreakable frames and lenses that are shatter-resistant, lightweight and offer 100% UV 400 protection, REKS™ eyewear is suited to the athlete who demands flexible and unbreakable sunglasses that provide comfort and stability in all conditions at an affordable price. REKS™ offers three different lenses and six frame styles, creating a collectible line of eyewear to suit every sport, style and mood.

See the world through REKS™. Your journey starts here. Visit to learn more.

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